ASGHAR ADAM ALI Parfums

Experience the essence of luxury with our fragrances

Filling the air with the promise of tomorrow, fragrances also possess the power to transport us to distant lands. Weaving its distinct narrative, ASGHAR ADAM ALI Parfums has carved a niche in the fragrance industry. For those who seek exclusivity, our perfumes are statements, declarations of individuality that demand to be noticed. Named after the perfume connoisseur himself – Mr. Asghar Adam Ali (Al Attar) – ASGHAR ADAM ALI Parfums represents a modern oriental style that is uniquely our own.

Hailing from a family of perfume experts, Mr. Al Attar’s love for fine fragrances stemmed from his cherished childhood experiences. These small yet significant moments led him to pursue his dream of launching his signature fragrance collection. Crafted with premium ingredients, ASGHAR ADAM ALI Parfums reflect Mr. Al Attar’s artistry and skill in blending the ingredients to create fragrances that are both memorable and long-lasting.

With ASGHAR ADAM ALI Parfums, Mr. Al Attar combines his extensive knowledge, undeterred passion, and commitment to quality. Our range of bespoke perfumes commands attention, leaving an unforgettable trail of allure in their wake.

When it comes to ASGHAR ADAM ALI Parfums, you don’t just wear a fragrance, you embody it. Each bottle contains a whiff of sophistication and gives its wearer the confidence and charisma they need to take on the day. Our perfumes are for those who dare to dream, and who refuse to settle for anything less than extraordinary.

But it’s not just the brand; it’s also the packaging that epitomizes the pinnacle of opulence. Designed to captivate and mesmerize, ASGHAR ADAM ALI Parfums packaging transports you to a world of luxury living. The thoughtfully selected warm and welcoming color palette highlights the most celebrated parts of our diverse Arab heritage.

Our range of perfumes, bakhoors and oudhs are everlasting fragrances that don’t just linger on the skin but are etched in your memory long after they’ve been worn.

In the journey of luxury living, ASGHAR ADAM ALI Parfums invites you to surround yourself with the exquisite and experience the finer things in life.

OUR STORY

 We are ASGHAR ADAM ALI Parfums.

 We are not just another perfume brand; we are a statement, a scent to be reckoned with in the world of fragrances.

In the timeless allure of the United Arab Emirates (UAE), we find inspiration distilled into fragrances. Our perfumes effortlessly capture the rapid ascent and cosmopolitan spirit of the Emirates.

 Our mission is simple yet clear: to craft fragrances that blend beautifully with those who value opulence, sophistication, love, royalty, and individuality.

ABOUT FOUNDER

 Asghar Adam Ali (Al Attar)

Celebrating the legacy of our master perfumer

 From the humblest of beginnings, emerged a figure whose destiny intertwined with the very essence of fragrance itself. Today, Mr. Asghar Adam Ali (Al Attar) stands as a towering figure in the world of perfumery – a name whispered in reverence amongst the elite in the industry.

Born in Aden, Yemen, Mr. Al Attar’s story is one of triumph against all odds. A narrative that speaks of his courage to defy conventions and set a benchmark in the industry. Through sheer grit and unwavering dedication, he laid the foundation upon which his fragrance empire now stands.

Exploring new fragrance realms

Mr. Al Attar established Nabeel Perfumes in 1969 as a small shop tucked away in Aden. While the store gained immense recognition, the unrest brewing within the country urged him to relocate to the United Arab Emirates with his family. From setting up Nabeel Perfume’s first warehouse of 7,000 sq. ft to 2,20,000 sq. ft – Mr. Al Attar stands as a testament to the power of perseverance. Under his able leadership, Nabeel Perfumes produced oil perfumes (attars), spray versions, and bakhoors.

Laying the roots for The Spirit of Dubai

After setting Nabeel Perfumes up for success, Mr. Al Attar envisioned launching The Spirit of Dubai during his trip to the first shopping festival in Dubai. A lot of research and hard work went into breathing life into his dream project. The Spirit of Dubai finally came into existence in 2015. The brand continues to be a revered brand that offers a niche, luxury line of 17 Dubai-centric fragrances.

Unveiling the scent of a new era

Embarking on a quest to redefine the perfumery landscape, Mr. Al Attar launched Shumukh – a fragrance masterpiece – in 2019. Bedecked in the finest diamonds, topaz, pearls, and gold – Shumukh is also the world’s most expensive perfume. With seven key elements of Dubai showcased in this 1.97-meter masterpiece, this perfume is also known to hold multiple Guinness World Records.

Marking a new era in olfactory excellence, Mr. Al Attar’s innovations have captured the world’s imagination. His legacy is not just one of accomplishment but also an inspiration to the boundless potential of human creativity and the enduring appeal of fragrance that shapes the world.

Redefining the expression of excellence

His genius has propelled him into the annals of history, setting new standards and enchanting aficionados around the globe. His unparalleled achievements speak volumes about his vision and indomitable spirit.

Recognizing his contributions, Mr. Al Attar was awarded the Environmental Performance Certificate by the UAE Ministry of Environment and the Sharjah Economic Excellence Award by the Sharjah Chamber of Commerce & Industry in association with the European Foundation for Quality Management.

He was also bestowed with the SAIF Excellence Award by the Sharjah Airport International Free Zone Authority, and the ‘Marketing Professional of the Year – Best of 2014’ at the Sharjah Chamber of Commerce & Industry by Dr. Rashid Alleem, Chairman of SEWA & Founder of Alleem Knowledge Center.

An astute philanthropist, he established and chaired the Nabeel Education & Social Taskforce (N.E.S.T) in 2014. This body is highly involved in charitable giving projects, especially for children.

As the world marvels at his achievements, Mr. Al Attar’s legacy continues to grow, inspiring a new generation of perfumers to create the impossible. While breaking records and rewriting history, he also looks forward to inspiring generations through the transformative power of fragrance.

OUR INSPIRATION

Journeying back to life’s precious moments

 Apart from an ancestry of perfume maestros, our brand draws inspiration from the Arab world, a city of majesty and mysteries. It is a city that has undergone a metamorphosis to become a cosmopolitan hub of innovation and opulence. In the language of perfumes, the oriental world speaks of possibility and promise, a man-made miracle that continues to defy expectations, redefine the set limits, and explore opportunities.

A blend of ambition, determination, and the sweet scent of success inspire our intoxicating fragrances.

BRAND LOGO + BRAND SYMBOL DESCRIPTION

 ASGHAR ADAM ALI Parfums is a brand where the essence of elegance beautifully amalgamates with the fragrance of regal refinement. When one looks at the ASGHAR ADAM ALI Parfums logo, one notices that the three ASGHAR ADAM ALI’s merge in a harmonious union to create a symbol of unparalleled luxury.

Named after the perfume maestro, Asghar Adam Ali (Al Attar), ASGHAR ADAM ALI Parfums as a brand reigns supreme in an ever-evolving landscape of perfumed splendor.

Like a crown atop the head of a monarch symbolizing power and sophistication, the majestic crown adorning the three alphabets ‘ASGHAR ADAM ALI’ denotes authority and sovereignty in the world of perfumery. His attached signature speaks volumes about Mr. Al Attar’s commitment to quality and craftsmanship.